In fact, there are two kinds of writing that users encounter most frequently: UX copy and marketing microcopy. When it comes to digital products, all copy isn’t necessarily UX copy. Here, a mundane confirmation message is improved by a subtle dose of humor.
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Like all worthwhile design efforts, writing effective UX copy requires skill, experimentation, and iteration, so let’s take a closer look at why it matters and how to do it well. It’s a guiding voice that leads users through a product’s most important interactions and infuses digital experiences with brand personality and cohesiveness. Think of UX copy as a brand’s digital ambassador, customer service liaison, and top sales closer all rolled into one. In today’s crowded and consumer-centric digital landscape, it isn’t enough to say, “Click here. This sounds simple, but effective UX copy doesn’t settle for mere functionality. UX copywriting is composing words to provide people with decision-making clarity when interacting with a product or environment. This is a world stripped of UX copy, a world where user-facing touchpoints are entirely open to interpretation.Ĭlarity is extinct. In rapid succession, you visit all of your favorite pages, and every last one is devoid of text.Īmazon without UX copy is an online shopper’s twilight zone.īlank buttons, forms, and drop-down menus abound.Įvery decision is a guess, each interaction a painstaking process of elimination. The site contains photos, but navigational text and product descriptions are nowhere to be found.
“Must be an issue with the operating system,” you think, “I’ll update on my way to work.”Īfter a shower, you sit down for breakfast, open a browser on your laptop, and head to a well-known eCommerce site. Again, the interface looks like it always has-minus text. It’s payday, so you open your banking app. The color scheme, layout, and icons are unchanged, but strangely the interface contains no words. You awake to the sound of an alarm and open your phone’s email app.
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